8 Mar

To celebrate International Women’s Day – the theme of which is ‘make it happen’ – and to champion gender balance in the workplace, I worked on a campaign to get people across BP to share how they ‘make it happen’.

We used our internal social network to inspire people to upload a short video selfie and then edited these together to share how we make it happen. We used an ‘ice bucket challenge’ style nomination approach to drum up support for the campaign and I was overwhelmed by some of the inspiring stories that were shared. What’s more: videos are still rolling in!

You can watch the video here.



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