(dis)content

29 Oct

It’s not what you say. It’s how you say it.

Same goes for designing compelling, useful, helpful experiences; whether these are for customers/learners/shoppers/whoever (read: users).

We need to design experiences around what people need to do, when & in which context, rather than giving people stuff that might be useful but that might require so much sifting, sorting & sense-making that it renders it useless.

Context > Content. Every time.

I read a cracking piece on this from Dave Trott, who writes for Campaign magazine. The focus is on marketing, but the line between what we do in learning & what marketeers do is so fine, that it’s a must-read regardless of your job.

What do you think? Should we be designing content or experiences? Or both? How should this play out?

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2 Responses to “(dis)content”

  1. Kenny Temowo March 18, 2016 at 11:15 pm #

    Love your work!

    Keep writing.

    • GemStGem March 19, 2016 at 8:24 am #

      Thanks Kenny! Appreciate the comment. 🙂

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